Their largely single-origin brews change seasonally depending on what’s coming in from the farms they work with in Asia, Latin America, and Africa.

Staff often spend their mornings surfing and mountain biking before rolling into Verve’s flagship café and roastery, an industrial space wrapped in reclaimed wood and aged metals. An in-house designer makes the packaging along with slick skate decks and tees. But for all their laid-back Cali cool, the staff are exacting, constantly experimenting to produce drinks that stay true to the origins of their beans, using a vintage 1965 Probat roaster. In 2014, they’ll be adding an L.A. outpost in the hip downtown arts district.